Your customer are searching for a product or service near the. Terms like “Florists near me” or “emergency auto locksmith near me“. They want to find a product or service now! Will they find you? If you do show up will it be you they click on?
This Local SEO Guide will take you through the steps needed to get your business in front of your customers.
I will take you through:
- Local SEO – The basics
- Google My Business
- Key Principles of Local SEO
- Local SEO Tools (Free)
- Getting Started
What is Local SEO and why is it important to your business?
In a nutshell, local SEO is a strategy that is implemented in order to get your business product or service found online to local customers.
SEO principles still apply but with localised targeting. Citation, reviews, NAP, content all consistent and pointing to your business.
- Why Local SEO is important to you?
80% of customers will use a search engine to find local information.
On Mobile devices 54% will search for your opening and closing times.
50% of user will search for you business location.
53% will search for your business address.
18% of searches from mobile devices led to a purchase with a day.
Lets see how Local SEO works with this example (2020):
- Go over to Google
- In the Search box type in “butchers in my area” (this is the term customers are currently using at my location to find a butchers).
- The top half of the search engine results pages will look something like this. (Screenshot Left)
Google will show you the top 3 Local search pack. If you are not in the top 3, lets be honest, what chance have you got?
Get in the mind of your customers.
#1 They are not familiar with local butchers within there area, they are searching for it.
#2 Do they want to call? Not unless the butcher delivers. So the address is very important.
#3 Out of the 3 listed, who will the customer choose to visit?
For me I go with the Business name “Master of Butchery”, store front also looks appealing to me from the image.
What about listing number 3?
Only 1 review!
No Image of the business!
Are there enough signals pointing to this business from Google?
What needs to be the focus for effective local SEO?
Citation / NAP sites.
Local directory websites.
Industry-related local sites.
Local partner sites.
Local chamber of commerce sites.
Local newspaper sites.