Your customer are searching for a product or service near the. Terms like “Florists near me” or “emergency auto locksmith near me“. They want to find a product or service now! Will they find you? If you do show up will it be you they click on?

This Local SEO Guide will take you through the steps needed to get your business in front of your customers.

I will take you through:

  • Local SEO – The basics
  • Google My Business
  • Key Principles of Local SEO
  • Local SEO Tools (Free)
  • Getting Started

What is Local SEO and why is it important to your business?

In a nutshell, local SEO is a strategy that is implemented in order to get your business product or service found online to local customers.

SEO principles still apply but with localised targeting. Citation, reviews, NAP, content all consistent and pointing to your business.

  • Why Local SEO is important to you?

80% of customers will use a search engine to find local information.

On Mobile devices 54% will search for your opening and closing times.

50% of user will search for you business location.

53% will search for your business address.

18% of searches from mobile devices led to a purchase with a day.

Lets see how Local SEO works with this example (2020):

  • Go over to Google
  • In the Search box type in “butchers in my area” (this is the term customers are currently using at my location to find a butchers).
  • The top half of the search engine results pages will look something like this. (Screenshot Left)

Google will show you the top 3 Local search pack. If you are not in the top 3, lets be honest, what chance have you got?

Get in the mind of your customers.

#1 They are not familiar with local butchers within there area, they are searching for it. 

#2 Do they want to call? Not unless the butcher delivers. So the address is very important.

#3 Out of the 3 listed, who will the customer choose to visit?

For me I go with the Business name “Master of Butchery”, store front also looks appealing to me from the image.

What about listing number 3?

Only 1 review!

No Image of the business!

Are there enough signals pointing to this business from Google?



Head over to Google an type:

"butchers in my area"

example of Local SEO

What needs to be the focus for effective local SEO?


Keyword research for local SEO has not changed all that much, although some aspects are a little bit different. Now, statistics show that people have more access to devices like smartphones, Amazon Echo, and Google Home. These devices pave the way for voice search to be one of the primary avenues of executing local searches. It’s easier to say “find a doctor near me” or “find a plumber near me” for most people than it is to type. Thus, it isn’t surprising to see a rise in local queries based on conversational voice search. If your industry is service-oriented, try out keyword variations that include questions. SEMrush’s topic research tool,, and AnswerThePublic all provide ways to see questions people are searching for, along with their search volume. This is an excellent way to target keywords that have local intent. If your industry is a local brickand-mortar, service-related business, like a restaurant or an attorney or lawyer, try keyword variations that have a conversational tone and focus. You may be surprised by the search volume you can achieve when you do keyword research in this way
Content with a local focus has a significant importance on local SEO efforts. Depending on your industry, content with local focus, depth, breadth, and knowledge tends to do well. However, just writing long-form content won’t necessarily always produce the best results. It all depends on the nature of the results of your query, and whether this content fits the user intent behind the query the best. It’s not about whether it has the highest word count for the query. Writing custom local content with all of these factors will help you achieve the quality content Google wants to return for certain local results. What should you not do when it comes to content? Wikipedia-type content is the worst type of content you could write. You know the kind. The kind that quotes National Highway Traffic Safety Administration (NHTSA) or city guides data that is available everywhere on Wikipedia
For local SEO, links are a little bit different than organic SEO. First, you must consider Google’s Webmaster Guidelines when acquiring all links. You don’t want your link acquisition efforts to result in a manual action (i.e., penalty) from Google. If you build links that violate any of Google’s Webmaster Guidelines, Google will eventually detect them. The next thing you know, your entire website could disappear from the organic search results. Link Building efforst should be focused on:
Citation / NAP sites.
Local directory websites.
Industry-related local sites.
Local partner sites.
Local chamber of commerce sites.
Local newspaper sites.